Michelle Elman is a five board accredited life coach and award-winning body positive activist. She began her career in 2014, establishing Mindset For Life, and starting as a life coach using her qualifications as a Master Neuro-Linguistic Programming (NLP) Practitioner, Master NLP Coach, Time Line Therapy™ Master Practitioner and Master Hypnotherapist, alongside her degree in Psychology and her training in Provocative Therapy.

She created her campaign Scarred Not Scared in 2015 after she noticed there wasn’t enough representation for scars. Having had 15 surgeries in the space of 20 years, she began sharing her experiences and with that her social media prescence has grown to establish her as an active voice in the body positivity community with a following of over 285k followers across her two Instagram accounts (@ScarredNotScared and @BodyPositiveMemes) and has broadened to include respective TikTok, Twitter, Facebook and YouTube accounts.


Being outspoken and vocal about her opinions online has also led to her being frequently cited in the media which can be viewed on her press page. She is often invited onto TV and radio worldwide for her expert opinions, including features on Loose Women, Sky News, Channel 5 News, MTV, BBC Radio London, Channel 4 News, BBC 5 Live and LBC, as well as radio in Hong Kong, Ireland and Los Angeles.

Michelle has also earned a strong reputation as a speaker on these topics with her talks being praised as “relatable” and “honest”. Most recently, she gave a TedX talk in London and the talk titled "Have You Hated Your Body Enough?" has gone on to be viewed over 50,000 times. She has spoken at events of all sizes including Stylist Live, Summer In The City, Women's Health Live and Leeds Yoga & Wellness Festival. She has also given talks with companies on she has spoken at events like Stylist Live, Summer In The City, Women's Health Live and Leeds Yoga & Wellness Festival, for companies including Hearst, The Body Shop, LUSH, and Tresemme as well as charities like Teenage Cancer Trust and Ditch The Label. She has also gone into schools like Lady Eleanor Holles and St Francis Herts to speak to girls on topics including feminism and body image.

In 2018, she was awarded Body Positive Activist of the Year by the Yours Awards and she released her debut book "Am I Ugly".

She is also a Be Real Ambassador, a charity that works to raise the nation’s body confidence and target the body image issues that young people face in society. Michelle has worked with a number of brands including Dove, The Body Shop, Paramount, Kia, Sony Music, BooHoo, Marina Rinaldi, Simply Be, Katy Perry Fragrances and Always.